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Google it.

  • 02/10/2011
  • by napierradio
  • · Uncategorized

Catriona Howson, Columnist

The internet has become an essential tool in everyday living, from social media to email, blogging to networking. The entire internet has brought information to our fingertips as we can search for the answer to any question instantaneously but a recent study asserts that it has also changed the way in which our brains operate.

“The Google Effect” study evidenced that we are less likely to remember information if we know where to find that information instead. In other words, if you have an actor’s name on the tip of your tongue you may not remember it but know how to use search engines to find it. Whilst this sounds like a bad thing, the study suggests that we have replaced memory recall, with remembering where to go to gather the information adapting and interfacing with new computing technologies.

Our brains are adapting to rely on the internet for information in the same way they rely on the memories of friends, family members or co-workers. Asking is the key to learning or retrieving information and we have got a new person to ask.

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